CasinosVipLounge.com creators follow the History Channel. They watch biographies on the BBC. Hence the rationale behind Casinos VIP Lounge’s recent announcement that it would expand its casino articles cache to include historical biographies and quick casino facts columns; the gambling public expects more than just casino games, and Casinos VIP Lounge aims to provide it. Thus far, three articles have

been published within the new categories.

The expansion is one of several recent and future steps aimed at developing a new kind of casino portal, wherein information, not advertising, is king. Gambling patrons, wizened in the ten-plus years since the advent of online casinos : , are no longer content to simply log in and play. Increased consumer demand has produced increased curiosity.

According to site representatives, players of casino games : are no different than those who participate in other recreational activities. Sports fans watch interviews of their favorite players; moviegoers read magazine narratives of on-set antics. Online casino patrons expect the same. They are as curious as the average hobbyist but have only rare and limited information to explore.

Says Casinos VIP Lounge Vice President, Jay Barclay; “The concept behind the new article types is to fill in the blanks for the casino games fan.

Until now, casino-related content has tended to dumb down, leaving the cerebral player without engaging, historical information on topics like slots, roulette and blackjack. We figured it was time to change that.”

Of the three articles recently published on the CasinosVIPLounge.com site, are two player biographies and a casino numerology article. The biographies chronicle the lives of blackjack card-counting phenom, Ken Uston, and roulette con-man turned millionaire : turned pauper, Charles Wells.